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Nov 22, 2024
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MGMT 6033 - Creativity, Innovation, and Entrepreneurship
A comprehensive study of practical creativity in business and organizational settings. Creativity is studied at both the macro and micro levels as both entrepreneurship (the start-up of new venture) and within-company creativity. Organizational structures, programs, and reward systems designed to foster creativity are analyzed and discussed. Case studies model the use of creativity, innovation, and entrepreneurship to create new products and markets, develop and use technology, address social problems on a foreign or domestic scale, and improve current processes and procedures. Same as SE 6033 As needed
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