2024-2025 Undergraduate Catalog 
    
    Mar 14, 2026  
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2024-2025 Undergraduate Catalog [Archived]

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MKTG 4103 - Marketing Management

Prerequisites: MKTG 3033 , MKTG 3063 , and admission to the College of Business.
An integration of previous marketing coursework. A study of the process of identifying marketing opportunities through evidence-based decision making, using appropriate cognitive skills to apply data analytics and current technology to satisfy customers. Spring.


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