2024-2025 Undergraduate Catalog 
    
    Mar 13, 2025  
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2024-2025 Undergraduate Catalog
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MKTG 3063 - Consumer Behavior

Prerequisites: MKTG 3033  and admission to the College of Business.
A study of the use of data analytics and cognitive decision making skills to examine the buying habits and preferences of consumers in order to explain and predict consumers’ market behavior, movements, and attitudes with implications for marketing management policies relevant to current market conditions. Fall.


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