Mass Communication: Strategic Communication, BA

University Requirement (2 hours)

• GSTD 1002 - Freshman Seminar

General Education (35 hours)

Mass Communication (15 hours)

• DC 2333 - Fundamentals of Digital Cinema
• MCOM 4003 - Media Law and Ethics
• MCOM 1003 - Introduction to Mass Communication
• MCOM 2133 - Basic Digital Photography
• MM 2003 - Reporting and Writing for the Mass Media

Mass Media (18 Hours)

• ART 2123 - Graphic Software Applications
• MM 3103 - Principles of Public Relations
• MM 3123 - Internet Communication
• MM 4123 - International Mass Media
• Upper-Level Mass Media Electives - 6 Hours

Strategic Communication (18 Hours)

• IS 2053 - Business Information Systems
• IS 3013 - Enterprise Information Systems
• MGMT 2003 - Business Communications
• MKTG 3063 - Consumer Behavior
• MKTG 3413 - Social Media for Business
• PSCI 3003 - International Relations or 
  PSCI 3053 - Introduction to Public Administration
    

Other Requirements (32 Hours)

• MKTG 3033 - Principles of Marketing
• PSYC 2003 - General Psychology
• SPCH 1113 - Introduction to Public Speaking
• Freshman-Level Foreign Language - 6 Hours
• ENGL 3103 - Advanced Composition or 
  ENGL 3023 - Technical Writing
    
• MCOM 3363 - Advanced Digital Photography or 
  SPCH 3123 - Advanced Public Speaking
    
• PSCI 3243 - Modern American Politics or 
  PSCI 3033 - American Political Parties
    
• MM 4903 - Senior Research Project or 
  MPRO 4342 - Senior Capstone
    
• Select one of the following options:
  6 hours of Sophomore-level Foreign Language
  or
  
  ENGL 3003 - Advanced Professional Writing
    and 
  ENGL 4523 - Writing: Special Topics