Program: Art and Design: Interactive Media and Marketing, BFA - Southern Arkansas University

2024-2025 Undergraduate Catalog

May 16, 2025

Art and Design: Interactive Media and Marketing, BFA Degree Plan

Based on the current trends in the job market of communication and marketing, this program brings together a cross-disciplinary focus of Communication Design, Marketing, and Digital Media. The skills and knowledge from these related fields will produce graduates conversant in the language and concepts of business and equipped with the skills necessary to design in a variety of communications platforms, including today’s online interactive world.

University Requirement (2 Hours)

GSTD 1002 - Freshman Seminar

General Education (35 Hours)

Click here to see the General Education Curriculum

(THEA 2003 , MUS 2013 , or HUM 2003 must be taken to fulfill the humanities requirement. FIN 2003 must be taken to fulfill the social science requirement.)

Core Curriculum (44 Hours)

Select 3 hours from the following:

Select 6 hours from the following:

Mass Communication Courses (15 Hours)

DC 2333 - Fundamentals of Digital Cinema
MCOM 1003 - Introduction to Mass Communication
MM 2003 - Reporting and Writing for the Mass Media
Select 6 upper level hours from DC, MCOM, or MM.

Marketing Courses (18 Hours)

Select 9 hours from the following:

Other Requirements (6 Hours)

SPCH 1113 - Introduction to Public Speaking
3 hours of foreign language

University Requirement (2 Hours)

General Education (35 Hours)

Core Curriculum (44 Hours)

Select 3 hours from the following:

Select 3 hours from the following:

Select 3 hours from the following:

Select 6 hours from the following:

Mass Communication Courses (15 Hours)

Marketing Courses (18 Hours)

Select 9 hours from the following:

Other Requirements (6 Hours)

Total Hours - 120

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