Business Administration: Marketing - Retailing, BBA

University Requirement (2 hours)

• GSTD 1002 - Freshman Seminar

General Education (35 hours)

(ECON 2103 - Principles of Microeconomics  is required)

Business Core Curriculum (54 hours)

• ACCT 2113 - Survey of Accounting
• ACCT 2003 - Principles of Accounting
• FIN 2003 - Personal Finance
• ECON 2203 - Principles of Macroeconomics
• GBUS 2003 - Legal Environment of Business
• GBUS 2013 - Statistics and Analytics I
• IS 2053 - Business Information Systems
• MGMT 2003 - Business Communications

• Admission to the College of Business is required to enroll in the following courses:

• FIN 3003 - Financial Management
• GBUS 3183 - Statistics and Analytics II
• IS 3023 - Introduction to Data Visualization
• IS 3053 - Managing Information Systems
• MGMT 3023 - Organizational Theory and Behavior
• MGMT 3073 - Professional Communication Strategies
• MGMT 4063 - Operations and Supply Chain Management
• MGMT 4093 - Management Strategy and Policy
• MKTG 3033 - Principles of Marketing
• Select one of the following:
  
  MGMT 4043 - International Business
    
  
  MGMT 4313 - International Studies and Field Experience
    
  
  MGMT 4101 - International Studies and Field Experience
    and 
  MGMT 4102 - International Studies and Field Experience
    

Marketing Core (9 Hours)

• MKTG 3063 - Consumer Behavior
• MKTG 4023 - Marketing Research
• MKTG 4103 - Marketing Management

Retailing Curriculum (15 Hours)

• MKTG 4043 - Retailing
• MKTG 4053 - Integrated Marketing Communications
• MKTG 4073 - Supply Chain Management

Unrestricted Electives (5 Hours)

Total Hours - 120