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Mar 13, 2025
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MKTG 4893 - Independent Study
Prerequisites: Admission to the College of Business, senior standing, and instructor permission.
Research and independent investigation in areas of marketing under the supervision of the instructor. Areas of study might include marketing history, marketing theory, marketing strategy, non-profit marketing, services marketing, pricing, product, management, international marketing, industrial marketing, direct marketing, telemarketing, public relations, wholesaling, logistics, transportation channels, ethics in marketing, and other topics. As needed.
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