2024-2025 Undergraduate Catalog 
    
    Mar 13, 2025  
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2024-2025 Undergraduate Catalog
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MKTG 4053 - Integrated Marketing Communications

Prerequisites: MKTG 3033  and admission to the College of Business.
A study of the promotional mix: advertising, sales promotion, personal selling, and public relations incorporating both traditional and emerging e-market approaches. Spring.


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