2024-2025 Undergraduate Catalog 
    
    Jun 13, 2025  
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2024-2025 Undergraduate Catalog
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MKTG 4043 - Retailing

Prerequisites: MKTG 3033  and admission to the College of Business.
A study of the business activity of selling goods or services to the final consumer using traditional and e-commerce models. Topics include basic retailing practices and procedures, current technologies, managing the buying, pricing, promotion, layout, security, and the physical or online location of the retail organization. Fall.


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