Business Administration, Marketing: Media Option, BBA

University Requirement (2 Hours)

• GSTD 1002 - Freshman Seminar

General Education (35 Hours)

Click here to see the General Education Curriculum  

(ECON 2103 - Principles of Microeconomics  is required)

Business Core Curriculum (54 Hours)

• ACCT 2003 - Principles of Accounting I
• ACCT 2103 - Principles of Accounting II
• FIN 2003 - Personal Finance
• ECON 2203 - Principles of Macroeconomics
• GBUS 2003 - Legal Environment of Business
• GBUS 2013 - Statistics and Analytics I
• IS 2053 - Business Information Systems
• MGMT 2003 - Business Communications

• Admission to the College of Business is required to enroll in the following courses:

• FIN 3003 - Financial Management
• GBUS 3183 - Statistics and Analytics II
• IS 3023 - Introduction to Data Visualization
• IS 3053 - Managing Information Systems
• MGMT 3023 - Organizational Theory and Behavior
• MGMT 3073 - Professional Communication Strategies
• MGMT 4063 - Operations and Supply Chain Management
• MGMT 4093 - Management Strategy and Policy
• MKTG 3033 - Principles of Marketing
• MGMT 4043 - International Business or
  MGMT 4313 - International Studies and Field Experience
    

Marketing Core (9 Hours)

• MKTG 3063 - Consumer Behavior
• MKTG 4023 - Marketing Research
• MKTG 4103 - Marketing Management

Media Curriculum (15 Hours)

• ART 2123 - Graphic Software Applications
• IS 3003 - Website Development for Business and Commerce
• MKTG 3413 - Social Media for Business
• MKTG 4053 - Integrated Marketing Communications

Unrestricted Electives (5 Hours)

Total Hours - 120