2024-2025 Undergraduate Catalog 
    
    Mar 13, 2025  
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2024-2025 Undergraduate Catalog
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MKTG 4023 - Marketing Research

Prerequisites: GBUS 3183 , MKTG 3033 , senior standing, and admission to the College of Business.
A study of the process of designing, collecting, organizing, interpreting, and presenting data related to the planning and executing of the conception, pricing, promotion, and distribution of ideas, goods, and services, using traditional and emerging technologies. Fall.


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