2023-2024 Undergraduate Catalog 
    
    Dec 04, 2024  
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2023-2024 Undergraduate Catalog [Archived]

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MKTG 3033 - Principles of Marketing

Prerequisites: Admission to the College of Business.
A study of the process of using data analysis technology, communication, and cognitive skills to plan and execute the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Fall, spring, summer.


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