2025-2026 Undergraduate Catalog

Dec 06, 2025

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2025-2026 Undergraduate Catalog

Art and Design: Interactive Media and Marketing, BFA

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Art and Design: Interactive Media and Marketing, BFA Degree Plan

Based on the current trends in the job market of communication and marketing, this program brings together a cross-disciplinary focus of Communication Design, Marketing, and Digital Media. The skills and knowledge from these related fields will produce graduates conversant in the language and concepts of business and equipped with the skills necessary to design in a variety of communications platforms, including today’s online interactive world.

University Requirement (2 hours)

GSTD 1002 - Freshman Seminar

General Education (35 hours)

Click here to see the General Education Curriculum

Note: ART 2013 - Art Appreciation cannot be used to fulfill the fine arts/humanities requirements. FIN 2003 - Personal Finance is required.

Art & Design (44 hours)

Select 6 hours from the following:

Mass Communication (15 hours)

DC 2333 - Fundamentals of Digital Cinema
MCOM 1003 - Introduction to Mass Communication
MM 2003 - Reporting and Writing for the Mass Media
6 hours of upper-level Mass Communication or Mass Media electives

Marketing (18 hours)

Select 9 hours from the following:

Other Requirements (6 hours)

SPCH 1113 - Introduction to Public Speaking
3 hours of Foreign Language

Total Hours - 120

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