Business Administration: Marketing, BBA

University Requirement (2 hours)

• GSTD 1002 - Freshman Seminar

General Education (35 hours)

Click here to see the General Education Curriculum  

Note: ECON 2103 - Principles of Microeconomics  is required.

Business Core (54 hours)

• ACCT 2113 - Survey of Accounting
• ACCT 2003 - Principles of Accounting
• FIN 2003 - Personal Finance
• ECON 2203 - Principles of Macroeconomics
• GBUS 2003 - Legal Environment of Business
• GBUS 2013 - Statistics and Analytics I
• IS 2053 - Business Information Systems
• MGMT 2003 - Business Communications

• Admission to the College of Business is required to enroll in the following courses:

• FIN 3003 - Financial Management
• GBUS 3183 - Statistics and Analytics II
• IS 3023 - Introduction to Data Visualization
• IS 3053 - Managing Information Systems
• MGMT 3023 - Organizational Theory and Behavior
• MGMT 3073 - Professional Communication Strategies
• MGMT 4063 - Operations and Supply Chain Management
• MGMT 4093 - Management Strategy and Policy
• MKTG 3033 - Principles of Marketing

Marketing Core (9 hours)

• MKTG 3063 - Consumer Behavior
• MKTG 4023 - Marketing Research
• MKTG 4103 - Marketing Management

Marketing Electives (15 hours)

Select 15 hours from the following:

Note: Up to 6 hours of non-Marketing courses may be counted towards Marketing electives

• FIN 3013 - Enterprise Risk Management
• FIN 3083 - Fundamentals of Real Estate
• Upper-level Management or Marketing electives

General Electives (5 hours)

• 5 hours of unrestricted electives

Total Hours - 120