2025-2026 Undergraduate Catalog 
    
    Nov 04, 2026  
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2025-2026 Undergraduate Catalog [Archived]

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MKTG 6023 - Strategic Marketing

The study of elements that affect managerial decisions in marketing. Emphasis is placed on analysis, planning, implementation, and control of marketing programs in a competitive environment utilizing the case method and/or computer simulations. Fall, spring.


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