2025-2026 Undergraduate Catalog 
    
    Aug 05, 2026  
2025-2026 Undergraduate Catalog
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MKTG 4043 - Retailing


Prerequisites: MKTG 3033  and admission to the College of Business.
A study of the business activity of selling goods or services to the final consumer using traditional and e-commerce models. Topics include basic retailing practices and procedures, current technologies, managing the buying, pricing, promotion, layout, security, and the physical or online location of the retail organization. Fall.



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