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Aug 05, 2026
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MM 4013 - Publicity, Media, and Campaigns
Prerequisites: MM 3103 .
Concepts and case studies of public relations campaigns, and utilizing public media to achieve motivation of audiences. Materials and tools for publicity, planning, executing, and evaluating publicity campaigns are presented. Students enrolled are not allowed to receive financial compensation for work performed for campus media in order to meet course requirements. Spring, odd years.
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