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Aug 05, 2026
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MKTG 3043 - Business Analytics
Prerequisites: GBUS 3183 , IS 3013 , and admission to the College of Business.
This course provides an introduction to the field of business analytics, which has been defined as the extensive use of data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions. The course uses various software systems to aid in data analysis. Same as IS 3043 and SCM 3043 . Spring.
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